48 Heures, designed by Patrice Ouellet in Quebec City, is a transformative “life system” for corporate leaders, compressing time to optimize both professional performance and personal well-being. The name reflects the system’s ability to reinvent the traditional 24-hour day, offering a new paradigm for time management and balance.
We designed the complete visual identity for 48 Heures, inspired by an abstract hourglass symbol that anchors the graphic system. The brand’s photography balances landscapes and architecture, symbolizing endless opportunities, alongside portraits of entrepreneurs to humanize the brand and emphasize productivity and well-being.
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