BELLUZZI blends nature and science, inspired by a utopian vision of a balanced, peaceful community. Danielle, a first-time entrepreneur, revived her father’s 15-year-old company, which analyzed 15,000 plant extracts to create a science-based skincare line that restores skin’s natural balance using seven powerful ingredients.
We named BELLUZZI and designed its visual identity, combining warm, earth-toned palettes and hand-drawn icons. The brand reflects the harmony of nature and science, with elegant, interactive packaging that invites consumers to explore its calming, nurturing qualities.