Hubu, based in Quebec City, is dedicated to fostering togetherness through innovative team-building experiences and card games. Rooted in the idea of unity and shared strength, Hubu builds strong connections between colleagues, helping teams overcome challenges and grow together.
We named and designed the entire visual universe for Hubu. The name is a fusion of ‘hub,’ representing the core of a network, and ‘ubuntu,’ meaning “I am because we are.” The identity reflects collaboration, unity, and the power of collective potential, expressed through thoughtful design from naming to packaging.
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